Proverbs 29:18 says that “where there is no vision, the people perish” and this certainly applies to your church plant. If there is no vision, your plant will perish!
When you study churches, movements or organization that have taken flight, you will find a white hot vision. I like to refer to this as a “compelling why”. In the fantastic book, Start With Why, author Simon Sinek writes: “every person on the planet knows what they do. Most people know how they do it. Very few people know why they do what they do.”
If you are going to plant, you must be part of the “very few”.
People will not join you or stay with you to accomplish one of the hardest things I know of without a compelling why. Strategy is important, vision is essential. Strategy will become essential one day but that day is not today. In these early days what you need most is a compelling vision.
In these early days, don’t tell me your strategy, instead paint me a picture of the future you are willing to die for. One of my favorite examples of this is from Martin Luther King Jr. If you remember he did not approach the podium that day and say I have a plan, instead he said “I have a dream”! Think about it, 4 words.
One of the best resources I’ve come across is the book Visioneering by Andy Stanley. If you have not read this book, purchase it today. Andy walks through a great process in creating and shaping a vision. One of the aspects of this process that helped me the most was around the importance of brevity and stickiness.
Andy writes, “It’s gotta be simple, it’s gotta be portable, it’s gotta be repeatable–To make your vision simple, it can’t be complete. Complete is not memorable or transferable.” This is why your vision statement can be thorough or it can be sticky, but it can’t be both.
As you craft your vision statement, here are a few questions to use as filters:
- How quickly do tears form when you communicate your vision?
- Is your vision memorable?
- Who would suffer the most if you did not accomplish this vision?
- Does your vision resonate with your planting context?
As you prepare to plant, we’re here to help! Send me your vision statement and I’ll give you some honest, objective feedback. As for today, stop casting your “what”, start casting your “why”.